̷ ִ. 츮 Ȱ̸ ȭ̴. ϴ , ̵鿡Ե ȸ Ȱ Ϻΰ Ǿ. , ̸ ǰ ƴϴ. ȸ Ŵ(Ogilvy & Mather) ũƼ Ҹ ̱ ̺ (David Ogilvy) ȸ ʴ ũƼ ƴϴ. ö Ͽ. ǥ ù° ° ° Һ ÿ д. Һڿ ù ̳ м μ ɰ ǹ̸ ̴. ǥ Һ̴. Һڸ ȿ ̴ ̸, Һڸ ϴ . ̷ ̴. Һڸ ̴ ְ, Һڿ ִ. ٸ Һڸ ִ°? å ο 衻 ִ. å ǥ, ϰ ִ. å 帧 Һ , Һ ¸ ϰ ִ. Ư Һڸ ִ ϰ ϰ پ ʸ ġϿ. å Һڸ ġ . , ̷ ü, 忡 ʸ ν å д ڰ å ܼƮ Һ 뿡 ֵ Ͽ. ο 衻 ǥ ϴ ڿ ٸ ؿ ο ɾ ִ ̴. Ǵ Ȳ ̿ ִ ϰ Ͽ. å ִ.
߰ Ӹ 1 ߿伺 1. 2. Ұ 3. 2 1. ǿ 2. ð 3. 3 Ŀ´̼ 1. Ŀ´̼ 2. Ŀ´̼ 3. IMC ȹ 4. IMC ä ҵ Ư¡ 5. Ŀ´̼ ȭ 4 Һ 1. 2. ̷ 3. Һ 屸 4. Һ 5 Һ ó 1. Һ ó 2. 3. 4. (+ؼ) 6 Һ µ ̷ 1. µ 2. µ ̷ 3. µ ̷ 7 1. ǿ з 2. 3. ȿ 4. 5. ΰ 6. 7. û ļ 8 Һ ǻ 1. ǻ ܰ 2. ν 1ܰ(1ܰ) 3. Ž 1ܰ(2ܰ) 4. 1ܰ(3ܰ) 5. 1ܰ(4ܰ) 6. 1ܰ(5ܰ) 9 귣 ڻ 1. 귣 귣 ڻ ǹ 2. 귣 ڻ 3. 귣 ڻ 10 B2B Ŀ´̼ǰ BRC 1. B2B ߿伺 2. BRC Ȱ 3. BRC Ȱ 4. BRC Ư¡ ȿ Ŀ 5. ġ 11 ֽ 1. ο Һ Ư Ȱ 2. ÷ ̵ Ȱ 3. ݶ Ư 4. Ȱ Ư ãƺ