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GeoffreyMoore,TomKippola,PaulJohnson | Harperbusiness (1999.10) (ڸ)
å α ġ ȵǽó?
ڱ Ͻ ִ ̾߱⸦ ٸ. ܱ ȭ ߵ 츮 ǰ Ǵ ̶ ǰ , Եȴٰ ִ. ϷƮ ǹ̿ ְ ϰ ִ ǰ̴.
츮 ģ ̾߱, ϱ忡 ̴ ̾߱, â ٶҴ dz, 츮 顦 ͵ ۰ ϱ⸦ ٹҾ ִ. ׳ ϴ ġ ʰ 츮 ڽ ֵ ϳϳ dz濡 ܵΰ ִ. ª ̾߱ ϳ ϳ å ѱ ϰ ȴ.
׳డ ٹҾ ϻ 츮 츮 ϻ ó ü ٶ ְԲ ش
GeoffreyMoore : ߰ Ͻ ٷ ȸ The Chasm Group ȸ̴. Crossing the Chasm, The Gorilla Game Inside the Tornado ̱ ϴ .
TomKippola : ij 濵Ʈ. ڻŷ
PaulJohnson : ںм. ݷƴ 濵п