öƽ, ְ 귣 Ǵ! 16 Ʈ MZ븦 ҳ? ΰ ÷, αⰡ ɾ Ը ڴ öƽ Ȱ ڴ. Ƶٽ ȸ ø ȭ ӷ 11 Ȱȴ. ̱ Ȱؼ 峭 . ŸϾ αǰ ϳ Ȧ 100% Ȱ öƽ . MZ뿡 αⰡ ø ֵ öƽ Ȱؼ . ߿ 귣 ڻ ǰ öƽ Ȱ ʴ´ٴ ̴. Ȱ öƽ 귣尡 ִ ǰ , Һ ڿ ! ̰ ٷ ռ 귣 ִ öƽ λƮ. ȸ å 䱸Ǵ ô뿡 öƽ ش ãƺ.
: 躴 : 躴 б ɸ л, 濵 / Ǻ̴Ͼƴб ư濵 ڻ () USCȰ濵 / () б 濵 Һ ǻ ϴ 濵̸, , ɸ, ѳ پ ϰ ִ. о ְ Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, ɸ о ְ Journal of Experimental Psychology: General ټ Ͽ, о Journal of Neuroscience Ͽ. ѱμ ʷ ̱ ȸ οϴ ֿ Paul E. Green Award Ͽ, ѱ ʷ ̱ ȸ 5Ⱓ ̷, , ǹ ߿ϰ ϴ William F. ODell Award Ͽ. ۿ Journal of Consumer Research ڻ ֿ ϴ Robert Ferber Award ѱ ̱ ϴ. δ ϶, 귣 ô 귣 ִ. ֱٿ ȯ ذῡ ϴ ȸ غ ϰ ִ.