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Ⱓ
2022-04-25
ePub
뷮
58 M
PCƮºPC
Ȳ
1, 0, 0
å α׷ ġ ȵǽó?å α׷  ġ
 Ұ
 Ұ
ټ

 Ұ

ƴ ǹ̡ ߿ ô
п ͸ о

, ö , 漭 õ
Z, LG ֿ 衯 ֿ켱 ϴ

 ͸
?

ô. η dzӰ, ִ ǰ 񽺰 ij ̴. ʿؼ Һ ּȭǰ, ǹ̿ ϴ Һ þ ִ. ǡ ϱ⺸ ǹ̡ ϱ ߴ. ̸ (CX, Customer eXperience) ֿ켱 ϰ ִ. Z, LG 鵵 ޺ ȯ ¾ ߽ 濵 ߴ. CX 濵 ְ ɻ簡 Ǿ, CX ϴ ̸ ̻ȸ CEO ؾ ϴ .

׷ٸ ΰ? ΰ? ð £ , ٽ غ Ͱ, 鿡 ̾߱ϰ ġ ̴͡. ׷ غ ִ°? ̷ ִ°? ϵ  ãƳ ϰ, ׷ ؼ ؾ Ѵ.  ƶ ǰ 񽺸 ̿ϴ,  ȿ   ִ Ӿ ϰ ؾ߸ ο ǹ ġ ִ. ٷ ̶, پ ϰ ϱ ؼ (Data) ʿϴ. ޶ ƴ϶, ͸ ϴ λƮ پ缺 о ֱ ̴.

å ͷ ϶󡷴 迡  а,  ִ 衯 Ȯ ش ִ å̴. 迡 ͸ ׵ о ü Ʈ ʸ Ұϰ, ͷ ã λƮ ӿũ Ѵ. (DCX, Data driven Customer eXperience) ӿũ ξŷ ٸ. ޶ λƮ ƴ϶, Ͱ ν λƮ پ缺 о ִ. ȭ 谡 ϴ. DCX ӿũ ϴ ġ  ȭŰ° ƴ϶, Ϲ Ǵ ⺻ ġ Ѿ ƶ ߰ߵ ׿ Ǵ ο ǹ ġ ϴ ̴.

ڴ Ⱓ ġ ٳⰣ Ʈ ǹ ߽ ʵ ̿Ͽ, ͸ (How) ü Ӱ м Ѵ. ǹڵ å ͷ ϶󡷸 ǰ ߽ ӹ ִ ٲٰ, ͸ ȰϿ ο ġ μ ̴. ׸  ͸ 鿩ٺ ϰ,  мس ϴ ȳϴ ̵ ǹ ٷ ̴. 濵ڵ 濵 Ʈ̼ǿ īο ľǰ Բ, ô뿡 ư ⿡ ̴.

ڼҰ

ͷ ϴ DCX
Ѿб 濵к 濵ý ӱ̸, Ͻƽа ̴. 濵ý ڻ DX(Digital Transformation) , õ ýۡ ߴ.
پ ǰ ǹ̡ ϴ ô뿡 ڴ ʿ ο ο ־ ͡ ̰, 衯 踦  ü ο ϰ ִ. ͸ ƶ ߰ߵ ׿ Ǵ ο ǹ ġ Ϳ AI پ ȸ ϰ ִ.
2011 SK, LG, Z, KT, λ, LS, GS ͷ  AI DCX(Data driven Customer eXperience) μ Դ. Ư , , پ ڹߴ. 絵 ̷ ÷ , Ǫ ŸϷ , ̷ Ź , 귣 , ƮȨ DCX Ʈ ϰ , ̸ 忡 ʸ  ִ.
а迡 ѱITȸ ȸ, ѱýȸ ȸ, ѱ濵ȸ ȸ Ȱ Ȱ ̴. ýۡ 2017 мι ƴ.

õ
_  ο ġ ΰ

1.  ͷ

1. ǹ̿
븦 ǰ
츮 ˴ ٸ

뿡 ǹ̡ ο
ƶ ǰ ǹ̸ ϴ
ǰ 񽺿  ǹ̸ ?
ǰ Һ ִ°?
ġ ƴ, ġ

2. Ϳ
ǹ̡ ġ ָϴ ô
ô ΰ?
ο ġ 忡 º
ü Ʋ ϶
迡 ߿ 4 ü Ʋ
ͷ , а, ϰ, Ŀ
Ÿ Ǵ ο

3. ͷ ?
Ϳ ġ ߰ߵɱ?
ͺ ߿ ̡
迡 ġ ϴ
ξŷ αⰡ ׶ ?
DCX ӿũ ΰ?

2. DCX 踦 ӿũ

4. [1] , ϱ
: ͷ پ ãƳ
ã ̴
ũ ׸? ʰȭ ô
Ϳ پ 丣ҳ ãƺ
Ҽ Ϳ ã Z 丣ҳ
丣ҳ ̴ Z Ư¡
ִ ʹ ϱ?
迡 о
Ҽ ʹ Ⱑ ʹ ִ

5. [ 2] мϱ
: ͷ ƶ мغ
Ҽ Ϳ мϴ
ƶ ϱ 3A м ӿũ
Ŭ͸ 丣ҳ ȭ  ߱϶
LDA 𵨸,  ƶ ߿ұ?
CAM, ͷ ƶ
м,

6. [ 3] 4D-CX Ȱ ϱ
: ͷ ߰ߵ ȸ ġ ִ غ
Ϳ ġ Ȯ ȸ ãƺ
4D-CX Ȱؼ غ
ȹ : ȭ 񽺸 AI
ȹ : 迡 ̰ ;Ѵ
ȹ : û AI ƴϾ ðȭ ϴ
ū ȹ : ǰ ° Ȯ ý 

7. [ 4] ô ȭ ̲
: Ӱ ġ
Ӱ ġ 
츮 ؾ ϴ°?
ô Ÿ(1): ͷ ϴ
ô Ÿ(2): ̵ ϰ
ô Ÿ(3): ͸ ٷ ִ
ô Ÿ(4): ͷ Ǯ ã

_ DCX, ѡ ġ

ټ

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(ѱ 40̳)
侲
Ʈ
 ۼ ۼ õ

ϵ ϴ.