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2021-07-08
ePub
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23 M
PCƮºPC
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ó Һڿ ΰ 鼭 ǹ ִ ȸ νĵǴ 귣带 ߱ؾ Ѵ. ׷ ؼ Һڿ ʼ. 귣 ȭǴ Ŵ ÷ з ӿ 귣尡 Ƴ ְ ִ ְ ̴. 귣 ǹ 踦 ҵ Ⲩ 귣带 ̱ ̴.

å ڰ ۷ι 귣 Ŀ´̼ Ҿ, SKȭ 귣 μ ҵ ô븦 Ƴ ŰƮ ֱ ū ȭΰ ǰ ִ ESG õ ġ ϴ ü ϰ ִ. ڷγ19 Ŀ´̼ ȯ ȭ Һ Ÿϰ ε ȭ, з ȭ ϰ ˷ָ, ̿ óϴ ۷ι 귣 ķε ʷ ش.

ڼҰ

а 뽺ϴб ޵ 𿡼 IMCIntergrated Marketing Communication( Ŀ´̼) ϰ, ̷α 濵п ޿ M&A ߴ. ϱȹ Z 1, 2 귣 ۷ι Ŀ´̼ , ۷ι DDB ī Ƶ ׷ 귣 ߴ. 1 ۷ι WPP, տ ȸ ۺýPublicis ȴOmnicom ֿ 迭 ӿ ϱ⵵ ߴ. TBWA New York ӿ ۷ι 귣 ۷̼ , 귣 ȸ縦 â, 5 Һ ۷ι ݰƮ ĸ ۴Colgate Palmolive Company APAC 귣 ̳뺣̼ ߴ. SK׷ 迭 SKȭп ۷ι ģȯ ȯ ESG õ 귣 ϰ ִ.

30 پ о ۷ι 귣 귣 ȹϰ, Ŀ´̼ ϸ ۷ι 귣 1 Ȱؿ ڴ ڷγ19 ҷ ȯ ô뿡 귣 ؾ Ѵٰ ϸ, 귣 Ѿ Ģ ̾߱Ѵ. ϰ ϴ μ 귣 츮 ߿ؾ ƼEmpathy() ϸ, 귣 ϰ Ÿ ٽ 귣 ϴ١ ϰ ִ.

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